Posted in: Podcast Season 1

Shoe Company That Cried Wolf

We all know the story of the boy who cried wolf, and at the end of the story, the villagers stopped running to find the nonexistent wolf, which didn’t end up very well for the boy. Well, what if there was an industry that’s been effectively and essentially crying wolf? I don’t think it’s going to be much of a surprise when I tell you that that industry is the footwear industry.